Gwynedd Council and Tourism Partnership mid Wales have launched a new initiative to promote the Vale of Ffestiniog, a popular area for walks in Snowdonia.

The project includes a bilingual e-brochure and a dedicated website highlighting all of the interesting features those who enjoy walking in Snowdonia can find in the area.

Pryderi ap Rhisiart, from Gwynedd Council, told the Cambrian News that Snowdonia has strong identity and that more must be done to promote the various villages and regions which make it special.

“There are world-class attractions such as Portmeirion, the Ffestiniog Railway, Llechwedd and the Welsh Highland Heritage Railway and some great accommodation and catering operators – but it is all fragmented,” he stated.

According to Visit Snowdonia, the Vale of Ffestiniog is one of the richest areas in Wales for history and heritage, boasting many attractions and places to visit for those enjoying walking holidays in the area.